About
ABOUT US
Welcome to It’s Simone Baby, your #1 go to for travel inspo, style that turns heads, and beauty faves that keep you glowing wherever life takes you. This is the space where wanderlust meets wellness, and fashion meets function. Whether you’re planning your next getaway, searching for your next favorite product, or discovering fabulous fashion finds that elevate every look, you’ve found your home.
At It’s Simone Baby, we believe that adventure should always look good. From destination guides and packing essentials to beauty routines and style trends, every post is curated with one thing in mind, helping you live beautifully, boldly, and without limits. The woman who finds herself here doesn’t just travel, she arrives. She doesn’t just get dressed, she makes a statement. She takes care of herself, inside and out, and she never settles for ordinary.
The Woman Behind the Brand
Meet Simone, Nurse Practitioner by profession, world traveler by passion, and the It Girl behind everything you see here.
Simone has spent her career in clinical spaces showing up with the kind of expertise and dedication that changes lives. She understands the human body, how it carries stress, how it signals burnout, and exactly what it needs to restore and recover. But more than that, she understands the woman inside that body. The one who keeps going long after she should have stopped. The one who gives generously, shows up consistently, and somehow still finds time to look good doing it.
That woman is Simone. And chances are, that woman is you too.
Between shifts and passport stamps, Simone found herself craving something that didn’t yet exist, a space curated specifically for the woman who moves through the world with purpose and style. A place where wellness meets wanderlust. Where clinical knowledge meets luxury taste. Where self-care isn’t an afterthought, it’s the whole point.
So she built it.
It’s Simone Baby is a lifestyle brand and digital boutique born from lived experience and intentional design. Every travel accessory, beauty product, and fashion find in this space has been hand-selected through the lens of a woman with clinical expertise and incredible taste. Nothing here is accidental. Nothing here is ordinary.
Simone’s world spans hospital corridors and five-star hotel lobbies, clinical research and rooftop sunsets. She has learned through red-eye flights and back-to-back shifts that taking care of yourself is not a luxury. It is a necessity!
Welcome to It’s Simone Baby!