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ABOUT US
At It’s Simone Baby, we believe jewelry isn’t an afterthought. It’s the main character.
We’re the #1 go-to for the hottest fashion jewelry, from bold statement pieces to everyday shine. Every drop is chosen to keep you ahead of the trend, turn heads, and make getting dressed feel like an event.
Our pieces are made for women who know exactly who they are and aren’t afraid to show it. Stack it, layer it, mix it, own it. Whether you’re heading to brunch, the club, or just the mailbox, there’s an It’s Simone Baby piece that makes the look.
We’re always on the pulse of what’s next, so you never have to wonder what’s hot. You’ll already be wearing it.
The Woman Behind the Brand
Meet Simone, Nurse Practitioner by profession, world traveler by passion, and the It Girl behind everything you see here.
Simone has spent her career in clinical spaces, showing up with the kind of expertise and dedication that changes lives. But more than that, she understands the woman who keeps going long after she should have stopped. The one who gives generously, shows up consistently, and somehow still finds time to look good doing it.
That woman is Simone. And chances are, that woman is you too.
Simone has always loved fashion jewelry. From her first pair of statement earrings to the pieces she picks up in every city she visits, she never leaves the house without it. To her, the right piece isn’t just an accessory. It’s the finishing touch that makes you feel like yourself.
Between shifts and passport stamps, she realized something was missing: a place for the woman who moves through the world with purpose and style. Jewelry bold enough for a rooftop sunset, polished enough for a hospital corridor, and cute enough to make a red-eye flight feel like a runway.
So she built it.
It’s Simone Baby is a fashion jewelry boutique born from lived experience and intentional style. Every piece is hand-selected through the eyes of a woman who has seen fashion from five-star hotel lobbies to airport terminals, and knows exactly what turns heads. Nothing here is accidental. Nothing here is ordinary.
Simone has learned through back-to-back shifts and boarding gates that the right piece changes everything. It sets the tone, finishes the outfit, and reminds you who you are. Looking good isn’t vanity. It’s confidence you wear!
Welcome to It’s Simone Baby!